Baird's Acquisition of Hilliard Lyons: Reshaping Wealth Management
A Case Study in Strategic Consolidation The 2019 acquisition of Hilliard Lyons by Robert W. Baird & Co. (Baird) represents a significant case study in strategic consolidation within the wealth management industry. This merger brought together two firms with complementary strengths, resulting in a considerably expanded footprint and enhanced service offerings. This analysis examines the strategic rationale, execution, and outcomes of this acquisition, highlighting both successes and ongoing challenges....